During the 2017 Virgin Australia Melbourne Fashion Festival 7, I collaborated with Lavazza to deliver a memorable, multi-layered activation. The illustrated cafe became a bespoke backdrop at VAMFF 2017 and a meeting point for the fashion set to come together pre, and post show for a catch up over coffee and a bespoke Lavazza cocktail. As well as the giant Lavazza cup and café wall mural, I illustrated the Lavazza logo, invitation for the breakfast and coasters.
Project Management – Larger than Life
PR – Kate and Co
Photos courtesy of Lucas Dawson, Scott Ehler and Blossom Daisy Creative